Brand Promise

JATA IS A SANSKRIT WORD MEANING, "TWISTED LOCKS OF HAIR".

WHETHER YOU WEAR YOUR HAIR NATURAL, CURLY, BRAIDED, OR TWISTED, WE BELIEVE THE PERFECT FIT IS THE ONE THAT PROVIDES FREEDOM.

IT’S THE FIT THAT KEEPS YOU COMFORTABLE AND WARM WHILE MAKING SURE YOU’RE NEVER
CONFINED.

IT’S A STYLE THAT REPRESENTS YOUR OWN, AND A STATEMENT THAT REPRESENTS YOUR PASSION.

IT’S THE ABILITY TO HAVE NO RESTRICTIONS AND THE DETERMINATION TO RE-WRITE TRADITION.

JATA IS THAT FIT.

JATA WAS CREATED SO YOU CAN BE WHO YOU ARE, WHILE WEARING WHAT YOU WANT.

JATA IS THE FIT DESIGNED FOR YOUR FREEDOM.

- SHANNON JONES